designer building products, websites & brands. lecturer on user experience & product design at bitmaker.
formerly leading product design at sampler. before that, visual design at kinetic commerce. self-taught + designing for over 10 years through freelance, agencies and start-ups. available for freelance projects and speaking engagements.
recent work
Sampler
Making sampling easier for people & companies
Making product sampling more targeted, less costly and easier to measure for companies
Product design
#PSIM
Connecting Canadian public servants
Creating a brand targeted at the public sector that’s non-partisan, communal and easy to identify with
BRAND DESIGN
FARMBOX
Refugees learning farming with augmented reality
Competing in the Hult Prize regional finals to win $1 million for a social innovation startup
PRODUCT DESIGN
KFC
Putting Colonel’s Club into your pocket
Consolidating KFC’s loyalty program, deals and locations into an app for android and iOS 🐓
MOBILE DESIGN
BRAMPTON 2027
Remagining universities with design thinking
Organized event, compiled research, set out creative direction and faciliated a design thinking workshop
CREATIVE DIRECTION
BEAUTIFUL PRAYER
Beautiful prayer times for Muslims
Expressing the beauty of prayer times through breathtaking images and localized times
Product Design
“good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn't know it was missing.”
— PAOLA ANTONELLI
about
EXPERIENCE
EXPERTISE
universal design
lean design
value proposition model design
business model canvas design
brand design
web design
interaction design
print design
creative direction
lean user research
information architecture
rapid prototyping
design systems
responsive design
data visualization
usability testing
design education
HTML + CSS
COMMUNITY
board of advisors
lab b
2017 - present
advisor
myna brampton
2015 - 2017
coach
mist toronto
2012 - 2017
organizer
myna toronto
2008 - 2010
“my alma mater was books, a good library.... I could spend the rest of my life reading, just satisfying my curiosity”
— MALCOLM X
designer
lecturer